Several aspects of the new strategy
The Concept You radiates several aspects of the Volvo Car Corporation's new, customer focused "Designed Around You" strategy:
-It is a large, luxurious sedan with a new, sculpted Scandinavian form language that also honours the sweeping, beautiful lines of classic Volvo models.
-The inspiration from - and cooperation with - a number of world famous brands demonstrates the level of exquisite craftsmanship customers can expect from future Volvo models.
-The concept car reveals how the new Scalable Platform Architecture (SPA) opens up dynamic design possibilities - on top of the technological and industrial advantages.
-By bringing the latest intuitive smart pad technology into the car, the Volvo Car Corporation emphasises its ambition to lead the development of super-functional connectivity features in cars.
Volvo makes life less complicated and more enjoyable
The Volvo Car Corporation aims to make people's lives less complicated and more enjoyable while strengthening the company's established commitment to safety and the environment. "We will compete with the best with our special kind of luxury. Volvo's cars are intuitive and uncomplicated. Our customers don't have to give away driving pleasure to drive safely. They can be environmentally conscious and still indulge the pure joy of owning a luxury car," Stefan Jacoby concludes.
