Both concept cars are being used to obtain input from the global car buying public in order to find the ultimate design of the next large sedan from Volvo.

The Volvo Car Corporation interviewed a number of Chinese target customers at the Volvo stand in Shanghai. The company has also collected global feedback on Concept Universe, both through surveys and by closely monitoring social media comments. "The most valuable input has been used in the development of the Concept You. This car features a more daring, coupe-like profile than the Concept Universe, while the front moves towards a more classic Volvo look," explains Peter Horbury, Vice President Design at Volvo Car Corporation. He adds: "The fastback profile mirrors a strong trend among European buyers. With growing signs that Chinese "taste buds" are moving rapidly in the same direction, our main aim is to explore how daring our next large sedan should be in order to be a global success. We are very eager to hear what people think about the Concept You."

Cars designed around people
The Volvo Car Corporation's strategy is to achieve profitable growth by being a truly global company with products designed around customers' needs and lifestyle. "With our hearts in Sweden and our eyes and ears all over the world, we intend to be the brand that best interprets what buyers of modern luxury cars want," says Stefan Jacoby. He adds: "The Concept You reflects how people's perception of luxury is moving beyond the traditional perspective. There is a growing appreciation for the ingenious blend of elegant design, superior craftsmanship and smart technology."
read more....